Posts by Eddie Welch

It's All About Identity

The Cost of Customer Identity & Access Management (CIAM)

By , July 17, 2018

Customer Identity and Access Management (CIAM) is essentially a set of tools that allow your business to securely authenticate, manage and engage customers who are consuming products and services through your applications. Historically, customer identity has not always been top of mind when it comes to business-driving initiatives. Identity was simply a feature of the application, maybe a table or directory that stored user information. It was just there, without much need to think about it. Fast forward to present day and things have changed dramatically. Customers have now come to expect that their own preferences (likes, dislikes, purchase history)…