Posts by Jessica Day
Jessica Day is an Innovation Researcher and Analyst for IdeaScale, a leading crowdsourced innovation software solution. She received her Masters in Writing from the University of Washington. She also blogs about crowd-based innovation and idea management on the IdeaScale blog.
By Jessica Day, May 2, 2017
Well, maybe we should start with, “What is innovation management anyways?” At its most basic, it is the purposeful organization and management of ideas within an organization to create meaningful change. Companies use it to gather new product ideas, improve processes and discover new markets and business models. The White House used innovation management processes to cut government spending, Home Depot used this process to identify new product lines, and the DREAMS Challenge used innovation management software to fund new projects that would halt the spread of HIV (just to name a few). But if innovation management often starts by…