Posts by Travis Wright
Travis Wright is a successful author, consultant, keynote speaker, entrepreneur, data & analytics geek, tech journalist, growth hacker, podcast host, and mediocre stand-up comic. He is the former global digital and social strategist at Symantec for the Norton brand, he was a Russian linguist in the US Army, and is the cofounder and Chief Marketing Technology Officer at CCP.Digital, a Kansas City & SF-based digital ad & content agency. Over the past 18 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to the Fortune 100. He is also a columnist at Inc. Magazine, podcast host of VentureBeat’s VB Engage, and author of his first book with Wiley & Sons, Digital Sense, which publishes in December 2016.
By Travis Wright, November 7, 2016
What would happen to your company’s reputation or market share if its data was hacked? This article originally appeared on Inc. Magazine and is reprinted with permission. The recent release of Snowden, the 2016 film about exiled former cyber-security contractor Edward Snowden, highlights some of the inherent cyber-security risks that organizations face. These concerns have been reinforced by the controversy over hacked emails during the current election cycle. In Snowden’s case, it was the National Security Agency (NSA) that was breached, but the vulnerabilities he exploited exist in many enterprise-level companies as well. Security Breaches in recent memory While I worked at Symantec for the…